The 5 Business Development Steps from Dreaming it to Doing it
There’s a popular 60's musical “How to Succeed in Business Without Really Trying” based on the premise you must do things the company way in order to climb the corporate ladder. Companies have unintentionally done a parody “How to Succeed in Business Development Without Really Trying”, and it’s being panned by the critics!
Business development is the link that’s missing when many companies create a product and then fail to make it a financial success. Attempts to succeed without business development is a failed strategy that can doom even the best of products. The lyrics from “How To Succeed In Business Without Really Trying – Company Man - “Your brain is a company brain the company washed it and now I can't complain”. We sometimes become brainwashed by past products that were designed to meet a “need”, while many solutions today must create a “want” and how to market that want. For example many household products serve a “need”, such as an appliance but fall short on meeting the interactive “want” in an Internet of Things ecosystem.