Messengers and social media platforms have been in a strong fight within the last few years. The fact is, it's getting harder for social media to compete. And it’s not just a statement. Let the numbers speak for themselves. Statista’s latest report clearly shows that the number of messenger active users exceed the number of social media users. This phenomenon is still rising up as people tend to switch to messaging apps more than ever. Following the audience trends, businesses do too. Have you ever wondered why? Let’s take a closer look at the advantages of messengers and discover the 5 reasons behind the seismic shift of users from the public networks to private.

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1. Privacy
Privacy limits seem unsettled on social media. Even though some messaging apps have evolved into something more than just sending messages, the messengers are still communication-centric, whether it’s a writing message or recorded audio. So if you are one of those who prefers communication without poking your nose into someone else's life and without showing off yours, then messengers are a better choice for you.

Read more at https://zangi.com/news/en/zangi-communication-security-components/

1. Security
   Security has always been a thing. With the arrival of mobile device platforms, consumers started to seek more protection regarding the apps they use daily, so another important characteristic of messaging apps is being more secure and hacker-protected. Worth mentioning Zangi. To satisfy the consumers even more, the app doesn’t store any of users’ data on any servers, unlike others.
   Read more at https://zangi.com/features/security

2. Simple, yet powerful
   Social media networks have become overwhelming – too many features and buttons, too much-undesired content and dizzy experience. Messengers are simpler to use. In the era of technologies, simplicity is power. Compared to other social media platforms it’s easier to share information in messaging apps without changing designs or structures.
   Read more at https://zangi.com/news/en/zangi-leaves-no-traces-of-user-data/

3. Rocket speed
   Messengers operate much faster. This brings us back to the previous point. Since messengers are not as overloaded as social media, they work in tougher conditions, such as noisy Wi-Fi. By consuming lower data apps provide higher quality communication, caring also about your wallet. After all, no one wants to pay unjustified bills for their natural need to communicate with others.

4. Marketer’s heaven
   The information flow of social media is vertiginous. To take control over this social media platforms use algorithms filtering the content we see based on hundreds of factors. In contrary, messengers haven’t integrated similar algorithms thus making the followers of messenger channels more qualified than in social media. This makes the messenger marketing rise and get more investments from both small and large businesses. They share their content with specific audiences one-on-one and generate amazing results. 90% reach rate and around 30% open rate. No algorithms, just pure reach.
   There’s no doubt messengers take communication to the next level taking over not only social media giants but also calling and e-mails. Fewer people choose to connect via through calls or e-mails. Marketing and IT godfathers believe that messaging app market will become a major instrument for marketing campaigns in 2018. Social media networks have acknowledged this a while ago. This is why Facebook offered the Facebook Messenger, bought WhatsApp, and now they have 2.6 billion users combined. Now, with all these facts, let’s sit back and contemplate the evolution of messengers and most importantly, stay in line with those changes occurring every day.