Understanding social media engagement among College Millennial students on the brands they prefer to guide social media planning.
Through our company, DigitalMediaIX, my partner and associates specialize in capturing social media behavior in the soon-to-be lucrative younger, educated Millennial segment (http://bit.ly/1IV6wL3) - U.S. and Chinese College Students. In particular, we capture social media engagement on preferred brands in 10 categories.
Additional information captured includes:
• General social media behavior across key platforms;
• Traditional vs. online/streaming TV media consumption; and
• Incidence of mobile usage for shopping and purchase in several key categories.
This data is helpful in providing guidance for strategic digital/social media planning and placement.
Those who would most likely be interested in attending this webinar are those who target U.S. and/or Chinese College students, and those who take the longer-term view, wishing to build brand awareness and affinity early in the consumer life cycle.