Welcome to the new era of sensory marketing, where companies think carefully about the impact of sensations on our product experiences. From hotels to carmakers to brewers, companies recognize that our senses help us decide which products appeal to us—and which ones stand out from a host of similar offerings in the marketplace. These strategies range from olfactory branding that creates a signature scent for a product or service to dazzling and interactive augmented reality experiences. We’ll take a closer look at how some smart marketers use our sensory systems to create a competitive advantage.