During the course of my career I have worked for multi nationals as well as medium size and start-up businesses. Every business goes through a somewhat predictable cycle of events and I have found that food & beverage businesses are especially predictable. This is probably due to my career dedication and commttment to the development of food quality & safety. I find that doing the simp,e things well is 80% of the challenge. Food has to be safe. It has to taste great and for some it has to have another element, such as non GMO, organic or some new exciting aspect.HPP & PEF are among the latest technologies being tested or used commercially in certain sectors. Taste is driven partly by ingredient selection and balance, but largely by creativity. Many more companies now provide good to great service compared with 10 years ago, but there's still room for much improvement. Getting these business components right is a daily challenge. Teamwork and information flow principles are crucial. Keeping people motivated through clear leadership is critical to achieving success. Leaders have to have followers and so often I see business leadership falling short. There are management techniques I have learned throughout my career at a senior level that improve the proability of success. If you are running a food or beverage business or thinking about starting one, then this could help you rethink your approach.