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5 Reasons Cable TV Subs Get No Satisfaction

I can't get no satisfaction I can't get no satisfaction

'Cause I try and I try and I try and I try I can't get no, I can't get no

When I'm watchin' my TV And a man comes on and tells me

How white my shirts can be But he can't be a man 'cause he doesn't smoke

The same cigarettes as me

Rolling Stones - (I Can't Get No) Satisfaction Lyrics | MetroLyrics

Stones' song “I Can’t Get No Satisfaction” succinctly gives the basic issues of cable TV customer satisfaction – cable keeps telling people, and not viewing the issue from the subscriber’s angle.

Headline below gives impression that cable operators haven’t been serious in the past about customer care.

MSO's Get Serious About Winning Over Subs Online.

Consistently placing at the bottom of customer-satisfaction reports from J.D. Power and others over the years, cable has tried various ways to improve perception of its service. They include winnowing service appointment windows to as little as one hour and using online and automated methods to solve service issues and outages. Social media also has evolved from being a last-resort method to solving service problems to being the first place customers go when they have an issue, according to several operators. That and the instantaneous nature of social media seem tailor-made for cable’s customer-care efforts, offering customers the opportunity to voice their complaints in real-time and giving operators another avenue to solve problems quickly. - See more at:

http://www.multichannel.com/news/distribution/omg-ops-go-social-4-customer-xoxo/389262#.VRrGFMBft9s.linkedin

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