Four Storms : Healthcare in Canada
Four sets of storms are out at sea right now with respect to healthcare in Canada and as they close on the shore they will combine to create a Tsunami larger and more powerful than anything our industry has ever seen. Governments, healthcare organizations, providers and consumers are all going to look to see who can help them and how the power of these storms can be turned to the benefit of those who must weather them.
The enterprises who best understand the healthcare system, how it actually operates, how things are funded and how things get done will be able to take their particular products and services and create real new value for the healthcare organizations in doing business with them. But it is not enough just to understand how the present system works, because healthcare system change is one of the storms. A successful growth strategy for the private sector looking to do more business within hospitals and healthcare needs to consider how, when and where these changes will take place and what will be the new imperatives and strategic drivers.