How to Export to and Market your Products in Japan
What you will learn during this session:
Part I - Exporting to Japan
• Why bother exporting to Japan?
• The Potential of Japan’s Market
• Which are the high-growth market segments in Japan?
• How to export to Japan?
• How to adapt your Products for Export to Japan?
• Superior Quality Expectations
• Your Checklist
• EU Quality Labels
• Top tips for Exporting to Japan
Part II – How to Master B2C Marketing in Japan?
• Recommendations for your B2C Marketing Mix
Part III – How to Master B2B Marketing in Japan?
• Recommendations for your B2B Marketing Mix
Philippe Huysveld commented
Thank you, Thierry.
B2B products and (technical/software) services would be briefly covered in the B2B Marketing section, depending on the time available.
Thierry Consigny commented
We should include services, such as software.