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Michael Solomon

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  1. Peeps, Pez, Pop and (Food)Porn – The New 4 Ps of Marketing? Eight Strategies for CPG Brands to Climb The Magic Pyramid of RO

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  2. Come to Your Senses to Connect with Customers: Sensory Marketing

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  3. This is NOT Just a Game: Gamification and Marketing Strategy

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  4. We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior

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