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  1. Peeps, Pez, Pop and (Food)Porn – The New 4 Ps of Marketing? Eight Strategies for CPG Brands to Climb The Magic Pyramid of RO

    Sure, ROI (return on investment) is crucial today. But it’s also critical to evaluate shopper marketing efforts in terms of another kind of ROI: return on involvement. Engaging distracted consumers is one of the biggest challenges CPG firms face today. In this webinar we’ll show how shoppers can climb up the ROI Pyramid from simple Brand Awareness to reach the top level of Brand Resonance. We’ll explore both high-tech and high-touch solutions that can help your customers scale this pyramid, including eight strategies CPG marketers and retailers can use to turn lethargic shoppers into cult worshippers.

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  2. How to estimate the cost Oil & Gas Projects Using NoDoC cost models

    NoDoC is a cost estimation database that is applicable in the complete life cycle of projects as well as tendering, creating bids, validating estimates and making initial investment decisions and is a comprehensive database consists of cost data, assemblies and cost models estimating CAPEX and OPEX of EPC, EPD and EPCF projects operated in the oil & gas industry. Cost of a project can usually be estimated with acceptable accuracy by using relevant cost data, a well-constructed and documented estimating methodology, and a good understanding of the work content to be performed. This approach involves putting as much detail into…

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  3. Use of Carbon Fiber to strengthening infrastructure

    Explore the use of high strength carbon fiber to restore the worlds infrastructure. This approach saves 80% of the cost of replacement, extends the life of infrastructure by 20-30 years, and reduces the environmental impact of demolishing and rebuilding structures by 95%.

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  4. Become a more powerful communicator - NEVER BE BORING!

    There are NO boring stories, only boring storytellers! Never be boring. Here you'll learn proven techniques in use by some of the top broadcasters in the world - to help you become a better and more powerful storyteller and communicators

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  5. Ready or Not. ISO 37001 Anti-Bribery Systems

    I guided a global firm to achieve of the first ISO 37001 anti-bribery management systems certifications. In this webinar I will discuss the readiness process and how to assess whether your organization is ready for prime time.

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  6. How to conduct effective Third Party Due Diligence for compliance purposes

    There is a great deal of confusion around what due diligence for compliance purposes, in particular, FCPA or UK Bribery consists of. Learn how to use create a methodology, employ automation and build an effective report.

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  7. 1 vote
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  8. Controlling Your Way to Success: How to employ Opportunity Risk Management

    Covers Risk Management basics, with focus on selling risk management to management as a means of achieving business objectives. Focus on looking at opportunity side of Risk.

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  9. Managing the Modern Treasury

    In today's rising rate environment liquidity and risk (e.g. market risk) is as important as profitability regardless of the size of your company.

    For many companies a focus on liquidity means more than just "cash accounting". After all perfectly accounting for your FX losses should not be your only goal; avoiding those losses should also be a goal.

    Unfortunately, the traditional treasury department of many companies allocates most of its resources to processing.

    For companies seeking to move toward a modern treasury which would optimize such benefits as reduced borrowings, lower bank fees and better staff utilization companies need to…

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  10. What the Perfect Compliance Management System Looks Like

    The fractured Compliance service market extends to management software. What should the ideal Compliance Management (CMS) look like in terms of components and integration.

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  11. The Impact of Opiate Use on the Workplace

    Increasing media coverage and a growing body of epidemiological studies have raised awareness about the alarming rise in abuse, addiction, and deaths from both illicit and prescription opioids. In the US, deaths from opioid overdoses continue to rise, reaching more than 33,000 in 2015. One of the clearest changes in the new face of opioid abuse involves a major sociodemographic shift among users into the adult working population. More than 70% of employers in the US are feeling the direct impact of prescription drug misuse in their workplaces, and many are beginning to recognize that impaired workers are a serious…

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  12. Funnel of Opportunity

    Tired of marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. This type of thinking limits your scalability. You might be surprised but super-targeting works. A past HBR article demonstrated that you grow 2X faster when you sell into Micromarkets. Also, when you analyze your wins instead of your losses it makes you 10X more likely to understand the events that trigger decision makers to become motivated about buying your product or service.

    This is why I use a Funnel of Opportunity. We start with a group of core customers (prospects) and…

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  13. Sleep apnea appliances and the standard of care

    Sleep apnea appliances and the standard of care

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  14. How to close

    ABC = Always be closing. That was a quote or more a mantra, from one of the "great" salespersons, Ziglar, Hopkins,Microsoft. I cant recall.

    Indeed sales is numbers and to meet a quantity, you must meet the numbers.

    Not so!

    "If it don't fit don't force it" and other clichés will be analyzed and there will be examples of sales that don't keep anyone awake at night.

    The is a Zen to meeting numbers - and it is painless.

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  15. 21st Century Velocity

    A Webinar. However, Have you considered a series of classes.

    Building my reputatopn through the aSate Department wasn't easy. I reengineered the entore at of thibing. For 10+ gov't agencies, and the private sector. Awards, recognition and support - when the stars linedup.

    I embraced curriculum design and training over 5,000 people - in more ways then one.

    And it's repeatable on a shoestring project.

    I can provide written accolades unlike any others.

    I don't believe in miracles, I depend on them. It was magical.

    But I had to move on - an NSA/NSF PhD Scholarship came along and the…

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  16. Skill Development for Adhesive and Coating Industry

    Skill Development and Training
    An Urgent Cry for Today & Tomorrow
    especially for Adhesive & Converting Industry in India

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  17. WORKSHOP ON SKILL DEVELOPMENT 4 ADHESIVES AND COATINGS

    THIS WILL BE A ONLINE WORKSHOP FOR 4 DAYS , WITH APPROXIMATELY 90 VIDEO'S

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  18. Proven and Effective Recruiting Procedure

    All Details on a Proven and Effective Recruiting Procedure for Life Insurance Agents

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  19. Current best nutrition therapy for sustainable weight loss

    Discussing recent research and controversies regarding successful weight loss.
    Concluding by the most effective therapy for effective and sustainable weight loss.

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  20. 1 vote
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